Paffen, C. L. E., Sahakian, A., Struiksma, M., & Van der Stigchel, S.
Imagine you are at a supermarket trying to spot your favorite beer, which happens to be Amstel, and at that moment the intercom announces “GREEN”. Naturally, the question arises whether you will now take longer to spot the predominantly red labeled Amstel, than had the announcement been “RED”. Perhaps now only (the green labeled) Grolsch and Heineken grab your attention?
To answer these and other questions, we examined the effect the influence of auditory linguistic cues on the time it takes for visual objects to enter the awareness.